2 min read

training at home

The market for fitness programs has been largely unchanged in many decades. From the beginning of the home video era, starting with VHS, until now, with streaming platforms, the video has gone one-way. As in, the coach puts out a video that is marketed to athletes. This puts the burden entirely on the athlete to get the form correct.

Personal trainers were paid to be coaches. They guided form, they guided weight selection. They were providing feedback in addition to providing examples of themselves doing the prescribed exercises. Athletes were limited in their selection of personal trainers, they only got the best available within driving distance.

The world is moving in a digital direction. Remote education is enabling new businesses. StitchFix allows a stylist to educate clients from around the globe to decide their style. Zoom allows communities to learn based on interests that are too niche to happen in a small city. ProperCloth allows tailors to educate customers who upload images of themselves in button-down shirts on the perfect measurements for their body.

Training at home will not be less popular in 2021 than it was in 2001. What makes training at home different today is the available technology. So flexin will enable any coach from anywhere on the globe to create home fitness programs where they demonstrate exercises and then provide objective feedback to athletes. Athletes will follow the program from their smart-phone and simultaneously record themselves performing. Over time, an athlete will have a visual record of their progress, as well as their coaches feedback, to provide strong analytic data to enhance their training outcomes.

At home exercise training is a social experience today. Coaches and athletes share their performance and progress on Instagram and facebook and YouTube. So flexin will allow athletes and coaches to share their progress to other platforms. Within flexin there will be explicit inputs that allow users to provide feedback to each other while simultaneously training a neural network algorithm to understand specific exercises and assist in training.

Is this simple for us to build? Yes. The success of the product will rely on the simplicity of the interface for the coaches. If the coaches love it, see the benefit of using it instead of a spreadsheet, and find it simple to get started then they will pull athletes into flexin. The technology is well understood by the developers, simple to get started. Getting it right will be the challenge.

With the world accepting technology in every facet of day-to-day living, the timing could not be better to explore new ways of exercising at home.